Bipassana Shrestha

Product Designer

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About

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Bipassana Shrestha

Product Designer

Home

About

Say Hello

Bipassana Shrestha

Product Designer

About me

About me

I’m a Product Designer based in Dallas, TX with over 8 years of experience designing digital products.

I focus on bringing structure to complex problems, from shaping product direction to designing systems that scale. I work closely with cross-functional teams to take ideas from early concept to shipped product, balancing usability, performance, and clarity throughout the process.

Backgroud

I started my career in graphic design, building a strong foundation in visual communication and layout. That background continues to influence how I approach hierarchy, clarity, and detail in product design.

Over time, I transitioned into product design, focusing more on interaction, systems, and product thinking. Illustration remains a tool I use when it adds value, but my primary focus is designing products that work well at scale.

Outside of work

Outside of work, I enjoy drawing, hiking, strength training, and traveling. I’ll also find any excuse to spend time with dogs, and occasionally watch anime.

Experience

March, 2020 - Present

Groove Jones

Lead Product Designer

Lead design across interactive and immersive digital products, working at the intersection of product design, 3D, and emerging technologies.

  • Defined UX strategy, product direction, and core interaction models across web, AR, VR, and WebGL experiences

  • Designed end-to-end user flows, systems, and interfaces for complex, multi-platform products

  • Collaborated closely with developers, 3D artists, stakeholders, and creative directors to bring concepts to production

  • Led UI, motion, and 3D direction to ensure cohesive, high-quality experiences

  • Contributed to projects across healthcare, automotive, education, finance, entertainment, technology, mobile, sports, and connected fitness, including work for brands like IBM, Toyota, Samsung, the NBA, and more.

March, 2020 - Present

Groove Jones

Lead Product Designer

Lead design across interactive and immersive digital products, working at the intersection of product design, 3D, and emerging technologies.

  • Defined UX strategy, product direction, and core interaction models across web, AR, VR, and WebGL experiences

  • Designed end-to-end user flows, systems, and interfaces for complex, multi-platform products

  • Collaborated closely with developers, 3D artists, stakeholders, and creative directors to bring concepts to production

  • Led UI, motion, and 3D direction to ensure cohesive, high-quality experiences

  • Contributed to projects across healthcare, automotive, education, finance, entertainment, technology, mobile, sports, and connected fitness, including work for brands like IBM, Toyota, Samsung, the NBA, and more.

July 2017 - March 2020

Goliath Games

Graphic Designer

Designed and developed board games and toys from concept to production across licensed and original IP, balancing gameplay, visual design, and manufacturability.

  • Designed board games end-to-end, including game boards, components, packaging, branding, and instructional materials under art direction

  • Developed prototypes and participated in playtesting, iterating on gameplay, usability, and visual clarity

  • Collaborated with project managers, art directors, and stakeholders to align design with product goals and timelines

  • Worked with major licensed brands including Nickelodeon, Warner Bros., and Cartoon Network, ensuring consistency with brand guidelines

  • Contributed to both licensed and in-house titles, including games such as Rummikub, Tri-Ominos, and Sequence

July 2017 - March 2020

Goliath Games

Graphic Designer

Designed and developed board games and toys from concept to production across licensed and original IP, balancing gameplay, visual design, and manufacturability.

  • Designed board games end-to-end, including game boards, components, packaging, branding, and instructional materials under art direction

  • Developed prototypes and participated in playtesting, iterating on gameplay, usability, and visual clarity

  • Collaborated with project managers, art directors, and stakeholders to align design with product goals and timelines

  • Worked with major licensed brands including Nickelodeon, Warner Bros., and Cartoon Network, ensuring consistency with brand guidelines

  • Contributed to both licensed and in-house titles, including games such as Rummikub, Tri-Ominos, and Sequence

October 2016 - April 2017

JCPenney

Production Artist

Produced in-store signage and marketing materials across retail locations, ensuring consistency and alignment with brand standards.

  • Designed and prepared high-volume print assets for nationwide store use

  • Maintained accuracy, consistency, and quality across large-scale production workflows

  • Collaborated with internal teams to meet deadlines and support ongoing campaigns

October 2016 - April 2017

JCPenney

Production Artist

Produced in-store signage and marketing materials across retail locations, ensuring consistency and alignment with brand standards.

  • Designed and prepared high-volume print assets for nationwide store use

  • Maintained accuracy, consistency, and quality across large-scale production workflows

  • Collaborated with internal teams to meet deadlines and support ongoing campaigns

June 2015 - June 2016

American Heart Association

Editorial Illustrator

Created illustrations and visual content for heart.org, supporting educational articles and digital storytelling initiatives.

  • Illustrator

  • Designed editorial illustrations and infographics to communicate health information clearly and effectively

  • Developed visual assets for articles, campaigns, and digital content across the platform

  • Created motion-based visuals and simple animations to enhance engagement and comprehension

  • Collaborated with internal teams to align visuals with content goals and brand guidelines

June 2015 - June 2016

American Heart Association

Editorial Illustrator

Created illustrations and visual content for heart.org, supporting educational articles and digital storytelling initiatives.

  • Illustrator

  • Designed editorial illustrations and infographics to communicate health information clearly and effectively

  • Developed visual assets for articles, campaigns, and digital content across the platform

  • Created motion-based visuals and simple animations to enhance engagement and comprehension

  • Collaborated with internal teams to align visuals with content goals and brand guidelines

Stacks

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