Oxeplay - Classic Kayaking
Gamified Fitness Experience
My role
UI/UX Designer / Art Director
Project type
Interactive game
Personality
Playful, Energetic, Dynamic, Sporty, Modern
Creative Director
Karim Youssef
Lead Developer
Chris Crowell
What i did
Defined and prioritized user stories to guide feature planning
Designed core user flows and interaction patterns
Built scalable design system
Designed all screens and in-game UI
Conducted hardware testing to validate usability during workouts
Illustrated track key art to match the clean, modern visual language of the product
Overview
Oxeplay is a gaming platform developed for the OxeFit home workout machine, designed to combine fitness and interactive gameplay. The initial module, Classic Kayaking, utilizes integrated sensors and digital resistance controls to immerse users in a vibrant virtual river environment, where their physical effort drives the gameplay. Players navigate obstacles and collect coins, providing an exhilarating cardio workout while enjoying an engaging gaming experience. With features that promote community interaction, such as head-to-head challenges and online spectator modes, Oxeplay sets the foundation for future modules, expanding the interactive fitness journey for users.
Client needs
Problem
Home workouts often feel repetitive and isolating, making it hard for users to stay motivated and consistent over time.
Solution
Oxeplay makes workouts engaging with gameplay-first design, offering multiple tracks, kayak customization, live challenges, and social features that make fitness feel fun, personal, and connected.
Research & Strategy
We conducted early stakeholder interviews, reviewed behavioral data from early testers, and market analysis to understand what motivates users in connected fitness. This helped us identify key needs around variety, personalization, fun, progress, and social connection—shaping features that make workouts more engaging and rewarding.
1. Users often get bored with repetitive workouts.
💡 Key Insight
Variety is key to maintaining motivation
🧠 UX Strategy
We introduced multiple tracks and difficulty levels to keep the experience fresh and challenging
2. Users want a more personal, expressive experience.
💡 Key Insight
Customization creates emotional connection.
🧠 UX Strategy
We added kayak customization options so users could tailor the experience to their style.
3. Users are more engaged when workouts feel like games.
💡 Key Insight
Gamification increases motivation and retention.
🧠 UX Strategy
We integrated coins, boosts, and obstacles to make workouts fun and interactive.
4. Users want to see their progress and feel a sense of achievement.
💡 Key Insight
Visible progress encourages repeat use.
🧠 UX Strategy
We added live stats and achievement badges to reward effort and track improvement.
4. Users want to connect with others to stay motivated.
💡 Key Insight
Social features drive engagement.
🧠 UX Strategy
We built a social hub with search, suggestions, and friend management to support community-building.
5. Users feel more motivated when they can compete.
💡 Key Insight
Friendly competition improves consistency.
🧠 UX Strategy
We introduced multiplayer and leaderboard modes to turn workouts into shared challenges.
Design system
Typography
Resolve Sans
Bold Cn
120px
/
120%
Archivo Narrow
Medium
60px
/
120%
Archivo Narrow
Medium
44px
/
120%
Title 2
Archivo Narrow
Medium
38px
/
120%
Title 3
Resolve Sans
Regular Wd
32px
/
120%
Header 1
Resolve Sans
Regular Wd
24px
/
120%
Header 2
Resolve Sans
Regular Wd
16px
/
120%
Header 3
Resolve Sans
Regular Wd
14px
/
120%
Header 4
Archivo Narrow
Medium
24px
/
120%
Button
Archivo Narrow
Medium
20px
/
120%
Body
Colors
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
HEX Value
Icons
Achievement badges
Component library
Low-fidelity wireframe / storyboards
Close up gray boxes
Low-fidelity Prototype
Key Features
01. Home Screen
The FitVerse home screen is a central hub for all interactive fitness games. Users can quickly access recent activity, favorite titles, and friends’ gameplay highlights. Game filters make it easy to explore by type or workout focus, creating a personalized and seamless entry point into every session.
02. Multiple Tracks
Turbo Kayaking offers three distinct tracks, each designed with unique challenges and visual styles to keep players engaged. I was also incharge of creating the key art for each environment to align with the game’s clean, modern design and elevate the overall experience.
03. Customization and Pre-Game Setup
Before starting a session, users can customize their kayak to personalize their experience. They can also view their personal best scores and current leaderboard rank to help set goals and get motivated for the challenge ahead.
04. In-game UI
The in-game interface provides a live map to track your position in the competition in real time. It also displays key performance metrics including time elapsed, heart rate, total distance, speed, and calories burned, along with gameplay stats like kayak health, speed boosts, and total coins collected.
05. End game summary
At the end of each session, users are presented with a detailed summary of their performance. This includes personal fitness metrics, in-game stats, and any achievements earned—providing a clear snapshot of progress whether playing solo or in multiplayer mode.
06. User profile
The user profile allows players to view their own activity history as well as their friends’. From this hub, users can manage their social connections—browse their friends list, send and receive friend requests, discover new friend suggestions, and easily search for other players to connect with.
What I Learned
Designing for interactive fitness requires thinking beyond screens—you have to test constantly on real hardware. It’s easy to over-focus on visuals, but prioritizing function and physical interaction ensures the experience feels right in motion.
